Pennyweight Pop-Up Event at Wilder


If you missed my 12th & Broad piece last week on Wilder and Pennyweight, this is a must-read!

Josh and Ivy Elrod of Wilder continue to break the mold in the Nashville retail scene. Less than a year old, the contemporary design boutique in Germantown has already been featured in W Magazine and the New York Post. Progressively innovative, always connecting, and giddily pushing boundaries with non-obvious pairings – Wilder is transforming the traditional market place in our fair city.

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So it is was no surprise when they announced the summer long collaboration with the incredibly talented stylist, blogger and creative consultant, Elise Joseph of Pennyweight . A three-month Pennyweight pop-up curated by Elise Joseph at Wilder. This is what I call summer bliss!

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The pop-up kicked off on Tuesday, May 26th and will run through Sunday, August 16th. Just a few weeks in and the response from the public has been incredible. The pairing of this dynamic trio has created a lot of buzz not only locally, but nationally as well.

“As soon as we met Elise we knew she was a natural person for us to collaborate with,” said Josh and Ivy Elrod, owners of Wilder. “The most exciting part of developing Wilder has been the energy and inspiration we get from encountering new people and vibing together.”

The Nashville native is also collaborating with designers to create several limited edition pieces, exclusively for the event. “It is such a dream to be able to take aspects of what I do online and share it in person – to connect with people in a more authentic way,” said Elise. “I’m thrilled beyond words to team up with Ivy and Josh, and think my collection will pair nicely with their cool, modern aesthetic.”

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Pennyweight will offer select pieces from emerging designers like Jesse Kamm, Kieley Kimmel, Wal & Pai, Kathleen Whitaker, Lauren Winter, 7115 by Szeki, Another Feather, Beatrice Valenzuela, Electric Feathers and more. Local designers include Annie Williams, Jamie & The Jones, Josi Faye, Ceri Hoover and Elizabeth Suzann.

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“We want Wilder to be a place that sparks us as people and as artists, and incorporating Elise’s keen eye into the mix is layering a dynamism to the already lively conversation,” said Josh and Ivy.

So don’t walk, run to Wilder. This limited edition of decadently high-quality goods won’t last long. I can tell you from experience, a trip to Wilder will not be disappointing. The shop is more than a room of beautiful objects, it’s a transcendent experience.

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Mom, Thank You

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Photo Credit: Peter J. Cohen and Piper Weiss

Mothers are our heroes – the ultimate champions who forge ahead without hesitation, fight battles that are not their own, sacrifice their personal needs so that we may flourish, and their love runs so deep it impossible to describe. These incredibly strong women give greatly every day. So, on May 10th, give the mom in your life a day of extra love and pampering. Make her breakfast in bed (don’t forget the dishes!), send her to the spa, or simply give her the day off. And most importantly, give her a gift that says “Thank You”. She’s definitely earned it.

MOTHER’S DAY GIFT GUIDE:

1. Snapshots of Dangerous Women by Peter J. Cohen

For all the cheeky mama’s out there that live adventurously and break social rules, this book is for you. “For the awesomely daring women in our lives comes the perfect gift: a jewel of a book that collects vintage candid snapshots of women enjoying unconventional activities. There are women swigging booze out of a bottle, boxing, playing pick-up football, smoking, or shooting arrows or guns—incongruous and playful behavior, all the while often performed in lovely dresses.

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2. My Mom, Style Icon by Piper Weiss

Beautiful book! “This book features 200 color photographs from decades past of moms showing us how it’s done. A perfect gift for mothers, daughters, and style mavens, My Mom, Style Icon is an entertaining celebration of the very first—and most important—style icon in a young woman’s life.”

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3. Julianna Bag by Ceri Hoover

A Ceri Hoover bag is likely what every mom would love to have toting around. The Juliana is the perfect balance of luxury and practicality. Defined as the market tote concept, chic delivery. Lined with interior zip pocket. Smooth black/camel or natural.

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4. Mother’s Day Macaron Box by Utterly at Hey Rooster General Store

As a macaron snob, I can tell you that Utterly’s macarons are the real deal. Local pastry chef, Mayme Gretsch, has mastered this delightful Parisian dessert to pure perfection. The Earl Grey + Vanilla is my favorite, and I believe that’s what heaven must taste like. Hey Rooster General Store has partnered with Gretsch for Mother’s Day – order the delicious Mother’s Day Box online and pick-up at the shop.

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5. Gold Organic-Shape Earrings by Anita Schmadtke Designs
Anita Schmadtke has introduced gold into her jewelry line. And the results are exquisite! The gold organic shape earrings are a definite show stopper that will have any woman swooning. You can also find Anita’s jewelry in East Nashville at Art & Invention  or in Edgehill Village at Kore.

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6. 1969 Perfume by Histoires de Parfume

“The carnal sensuality of a voluptuous bunch of spices. In the trail of this oriental gourmand, mystery is tinted with eroticism that the mythical year of 1969 evokes without a blush.” I carried this perfume at Nest years ago, and I am still obsessed. The most decadent, sensual scent I have ever come across. It’s intoxicating. And if that doesn’t say enough, it also happens to be Angelina Jolie’s favorite scent as of late.

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7. Mother’s Day Gift Box by Simone LeBlanc

“The ultimate relaxing and renewing experience and it’s all for her.” Each box includes: Los Poblanos Fresh Lavender Lotion, Los Poblanos Lavender Honey Soap Bar, Los Poblanos La Rosa Soap Bar, Los Poblanos Lavender Salve, Los Poblanos Organic Bath Salts, Norden Hand Thrown Ceramic Soy Candle, Creative Women Hand Woven Bath Sheet and a Baudelaire Natural Sea Sponge.

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8. Hardcover Photo Book by Artifact Uprising

Photos of loved ones are always a good Mother’s Day gift. And a book chock-full of memories is even better. A premium quality photo book, custom bound in fabric, and designed by you.

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9. Halo Necklace by Consider the Wldflwrs

It’s the little things that say I love you. “Hammered and heavenly.This necklace is a perfect reminder of the love you have for that special someone.A halo of gold dangling on a 22″ chain is the charm of this necklace.”

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10. Marble & Wood Cheese Board by Terrain

Beautiful marble and natural mango wood designed to be a timeless addition to your party décor. The clean lines are classic with a dash of playfulness – fitting for any home.

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11. Learn to Knit Kit by Purl Soho

There is something so fulfilling about using your hands and creating something that you can wear. This is a great gift for someone wanting to learn how to knit. Inside each kit you will find 2 skeins of Purl Soho’s Super Soft Merino, a pair of birch knitting needles, a yarn needle for finishing and an Instruction Booklet.

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Damselfly Candles

Who doesn’t need these candles in their life?! I mean, really…THEY ARE BADASS!

“At Damselfly, it’s not all about rainbows and butterflies… We want to hit you in the face, right in the nose, with our triple-scented aromas and then in the eyes, with a killer quote.” 

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I could tell you a lot of cool things about Christianna Heideman and Damselfly, the creators of this cheeky candle line. But their ABOUT page is so damn perfect, I will not begin to compete. Read below and then try to tell me you don’t want to be Christianna when you grow up. Or at the very least, work at this company (possibly, for free).

Damselfly – About

“THE ONLY PEOPLE FOR ME ARE THE MAD ONES, THE ONES WHO ARE MAD TO LIVE, MAD TO TALK, MAD TO BE SAVED, DESIROUS OF EVERYTHING AT THE SAME TIME, THE ONES WHO NEVER YAWN OR SAY A COMMONPLACE THING, BUT BURN, BURN, BURN LIKE FABULOUS YELLOW ROMAN CANDLES EXPLODING LIKE SPIDERS ACROSS THE STARS.” -JACK KEROUAC

Over the past 13 years, Damselfly has been acclaimed and respected by Australia’s leading fashion houses for it’s intuitive vision, innovate designs and trend changing creations in jewellery and accessories. 

Christianna Heideman’s love for the aesthetically rich and  otherwordly began at 19 with the creation of Damselfly. After a brief sabitcal  breaking in wild unicorns, travelling to the moon and gathering stars,  Damselfly has been reinvented. Taking inspiration from the beauty of  everyday, Christianna’s design now leads us into the treasures of home wares and beyond. The beautifully mad ones, the creative chaotic ones, all  those burdened with the visions of perfection, is where the passion for  Damselfly lives. 

Welcome to this crazy little world..  

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10 Nashville Instagram Accounts You Should Be Following

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I don’t know about your Instagram feed, but mine is not chocked full of selfies and babies covered in spaghetti. I use Instagram as a design magazine, an endless source of daily inspiration. Designers, home décor products, fashion, travel, prop-styling, photography – everything I want and need in one place.

I won’t lie, I have an addiction to my IG feed. Its design porn. Yes, porn. A feast of beautifully curated photos that are downright sexy. As of late, the Nashville feeds have been at the top of my list. This city never ceases to amaze me with its incredible talent and creativity.

If you are looking for a new designer, photographer, maker or you are simply in need of new inspiration, check out these fantastic Nashville IG accounts I featured last week on 12th & Broad.

1. Pencil and Paper Co : The signature style of the Nashville couple, Benjamin and Gen Sohr, is bright whites with an unexpected kick of vibrant color. This feed is full of contrast and dazzling designs. They post design inspirations, favorite home décor products and sneak peaks of their latest projects. The dynamic duo has been featured in many design publications, like Domino Magazine and Matchbook.PencilandPaper-tile

2. Camellia Fiber Company : Rebekka’s feed is full of light and airy photo’s in shades of whites, grays and blush. Featuring her hand-spun yarns, gatherings with friends, baked goods and darling photo-shoots.Camellia4-tile

3 . Bleubird : Miss James is a mother of four, writer, blogger, co-founder of Mother Magazine and fantastic photographer. Her Instagram feed is all about the beauty of being a wife and mother. Gorgeous photos of giggling children, home décor, family outings and James favorite things.Bleubird-tile

4. Local Milk : Moody neutrals and delicious photos of decadent food. Beth Kirby is a talented photographer, prop-stylist and recipe developer. She is all about perfecting the art of slow living. Her feed is dark with heavy grays and always the right amount of natural light. Food prop-styling at its finest.Local Milk-tile

5. Elizabeth Suzann : Thoughtfully designed, timeless essentials created by the talented Elizabeth Suzann. White, black and tan color scheme photos in minimal high style. Elizabeth’s photos take you to the most peaceful of places. Each photo is curated to perfection, just like her stunning collections.ElizabethSuzann3-tile

6. Pennyweight : Elise Joseph knows style, marketing and branding. “Curate” seems to be her middle name. She has an incredible knack to edit and know how much is just enough. A plethora of ideas and inspiration in fashion and home décor.Pennyweight2-tile

7. Chelsea Petaja : Hand-lettering, paper goods and a keen eye for beautiful designs. Chelsea’s Instagram feed is a breath of fresh air. Photos in shades of white with a strong point of view. She and her husband, Tec, are always traveling and every photo has you coveting their lives.ChelseaPetaja-tile

8. Tec Petaja : Tec is an extremely talented photographer, and we are so lucky to have him in our city. From Nashville weddings to exotic islands to the highest of mountains, this feed brings you on a stunning photography journey.TecPetaja-tile

9. Nutrition Stripped : Delicious food and healthy? McKel Hill presents daily photos of beautifully photographed food and teaches you how to make them. A wonderful (and very pretty) guide to living whole and well.Nutrition Stripped4-tile

10. Consider the Wldflwrs : Emily is a self-taught photographer, designer and maker of Consider the Wldfwers jewelry. Her feed has a delicate, romantic feel – full of dainty jewelry and floral workshops. Elegant, soft and continually fresh.ConsidertheWldflwrs1-tile

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Anita Schmadtke Designs

Anita Schmadtke, a talented Nashville based jewelry designer, founder of Anita Schmadtke Designs and a dear friend of mine.

3-tileAnita and I go back to my store days at Nest. When you own a store, you get a lot of artisans trying to sell you their wares. And to be completely honest, most of the designs were terrible. Good people, just poorly made products. So by the time Anita had walked through my front door, I was a bit jaded. In fact, I was annoyed before the poor woman opened her mouth. Which is terrible because Anita didn’t even want to come in. Her friends pushed her into the shop (that’s what good friends do, right?) after having lunch next door. Just thinking about that day makes me giggle. Annoyed shop owner and nervous artist, the odds for a sale were not good.

But then she showed me her jewelry…

1-tileI almost fell out of my chair with surprise. Beautiful, minimal, well-crafted hammered silver with a unique twist. I had been scouring for this style all year, and no one could pair it down to the level I wanted without feeling flat. I was seeking a modern, sophisticated style that was chic, but not pretentious. Something artists, designers and taste-makers would wear whenever they wanted, with whatever they wanted. This was before minimalism was a big trend in jewelry. Everything was chunky and overly bright. Anita had something new….she was designing modern wearable art.

4-tileAs you can probably guess, I took everything she had and sold her jewelry immediately. Every day, all day. I could not keep her jewelry in stock. I sold her beautiful wares until I closed my doors. Not only did she stock my shop with lovely jewelry, she became a very good friend. Cheering me on and standing by my side through so many adventures.

That was almost five years ago, and she is still making gorgeous jewelry. Her pieces can be found here in Nashville, as well as local boutiques and museums throughout the US.  I can always spot an ASD piece on the street. There is just something so special in the simplicity of her designs. And now she is implementing brass and copper into her pieces, creating a whole new level of goodness.

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This Friday & Saturday, you can see Anita Schmadtke’s jewelry at the Holiday Market at Studio Be. She will be featuring new designs, as well as her classic earrings and necklaces. This is a great opportunity to pick up locally made gifts for the holidays.

If you can’t make it this weekend, you can always stop into Art & Invention in East Nashville or Katy’s in Belle Meade. Both stores keep a large stock of Anita’s jewelry. And if you would like to know where ASD jewelry is sold outside of Nashville, you can contact Anita on her Facebook page here.

Whatever you do, make a point to see this jewelry in person. You will not be disappointed!

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