Photo and Curation by Ruthie Lindsey
Have you heard of Strolby? If you not, you are in for a treat.
“Strolby is a curated e-commerce site showcasing remarkable products from the best small shops around the country”. What does that mean? It means the small brick-and-mortar scene finally has friends, really cool online friends. These friends are partnering with them, shouting from the mountain tops about their wonderful business and give them a real fighting chance in the retail scene. Strolby is on a mission to help people discover and shop online from the best small shops in the world. And most importantly, to help those shops thrive in an ever growing (tenacious) market place.
And guess what? They just launched a Nashville market!
The Nashville shops include Hey Rooster General Store, Emil Erwin, Cadeau Nashville, Arcade Nashville, Ceri Hoover, Nisolo, H. & Clark, Jamie and the Jones, Wilder, Scout, and Peter Nappi. A lovely mixture of gifts, fashion, home décor, and kid’s apparel. They also have a wonderful Nashville Guide created by the talented travel blogger, Lauren Greenberg with The Weekender .
In case you didn’t notice, small shops form local culture. They also create new trends, provide jobs and give a place for the creatives in the community to show their wares. These shops are important! Without them the city lacks spirit. And yet all too often, they get lost in the shuffle – usually due to a lack of convenience or awareness.
Although Nashville shouts with a mega-phone “Shop Local!” you’d be surprised how few people actually step foot into a small shop and make a purchase. I know this from the personal experience of owning a home décor shop in Nashville. I also consult regularly with local shop owners, and the story is always the same – lots of local love, but few customers and even fewer sales. This is why Strolby is such a great company. Their mission is to bring additional exposure and customers to these local gems, making it easier for both customer and shop owner.
One of my favorite things about this website is the easy navigation and the encouragement to look around and stay awhile. The vivid photography, the excellent selection of high-quality goods and the flow of the site creates a similar experience one would have if physically shopping in these stores. And that is no small feat! Strolby’s unique approach to online shopping is going to change the way retail does business. With this much thought and care, we are likely to see the war between brick-and-mortar and online stores finally end.
So, no more excuses! Put your money where your mouth is, and actually support your local shops. All your favorite Nashville goods are now just a click away.
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If you missed my 12th & Broad piece last week on Wilder and Pennyweight, this is a must-read!
Josh and Ivy Elrod of Wilder continue to break the mold in the Nashville retail scene. Less than a year old, the contemporary design boutique in Germantown has already been featured in W Magazine and the New York Post. Progressively innovative, always connecting, and giddily pushing boundaries with non-obvious pairings – Wilder is transforming the traditional market place in our fair city.
So it is was no surprise when they announced the summer long collaboration with the incredibly talented stylist, blogger and creative consultant, Elise Joseph of Pennyweight . A three-month Pennyweight pop-up curated by Elise Joseph at Wilder. This is what I call summer bliss!
The pop-up kicked off on Tuesday, May 26th and will run through Sunday, August 16th. Just a few weeks in and the response from the public has been incredible. The pairing of this dynamic trio has created a lot of buzz not only locally, but nationally as well.
“As soon as we met Elise we knew she was a natural person for us to collaborate with,” said Josh and Ivy Elrod, owners of Wilder. “The most exciting part of developing Wilder has been the energy and inspiration we get from encountering new people and vibing together.”
The Nashville native is also collaborating with designers to create several limited edition pieces, exclusively for the event. “It is such a dream to be able to take aspects of what I do online and share it in person – to connect with people in a more authentic way,” said Elise. “I’m thrilled beyond words to team up with Ivy and Josh, and think my collection will pair nicely with their cool, modern aesthetic.”
Pennyweight will offer select pieces from emerging designers like Jesse Kamm, Kieley Kimmel, Wal & Pai, Kathleen Whitaker, Lauren Winter, 7115 by Szeki, Another Feather, Beatrice Valenzuela, Electric Feathers and more. Local designers include Annie Williams, Jamie & The Jones, Josi Faye, Ceri Hoover and Elizabeth Suzann.
“We want Wilder to be a place that sparks us as people and as artists, and incorporating Elise’s keen eye into the mix is layering a dynamism to the already lively conversation,” said Josh and Ivy.
So don’t walk, run to Wilder. This limited edition of decadently high-quality goods won’t last long. I can tell you from experience, a trip to Wilder will not be disappointing. The shop is more than a room of beautiful objects, it’s a transcendent experience.
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Photo Credit: Peter J. Cohen and Piper Weiss
Mothers are our heroes – the ultimate champions who forge ahead without hesitation, fight battles that are not their own, sacrifice their personal needs so that we may flourish, and their love runs so deep it impossible to describe. These incredibly strong women give greatly every day. So, on May 10th, give the mom in your life a day of extra love and pampering. Make her breakfast in bed (don’t forget the dishes!), send her to the spa, or simply give her the day off. And most importantly, give her a gift that says “Thank You”. She’s definitely earned it.
MOTHER’S DAY GIFT GUIDE:
1. Snapshots of Dangerous Women by Peter J. Cohen
For all the cheeky mama’s out there that live adventurously and break social rules, this book is for you. “For the awesomely daring women in our lives comes the perfect gift: a jewel of a book that collects vintage candid snapshots of women enjoying unconventional activities. There are women swigging booze out of a bottle, boxing, playing pick-up football, smoking, or shooting arrows or guns—incongruous and playful behavior, all the while often performed in lovely dresses.“
2. My Mom, Style Icon by Piper Weiss
Beautiful book! “This book features 200 color photographs from decades past of moms showing us how it’s done. A perfect gift for mothers, daughters, and style mavens, My Mom, Style Icon is an entertaining celebration of the very first—and most important—style icon in a young woman’s life.”
3. Julianna Bag by Ceri Hoover
A Ceri Hoover bag is likely what every mom would love to have toting around. The Juliana is the perfect balance of luxury and practicality. Defined as the market tote concept, chic delivery. Lined with interior zip pocket. Smooth black/camel or natural.
4. Mother’s Day Macaron Box by Utterly at Hey Rooster General Store
As a macaron snob, I can tell you that Utterly’s macarons are the real deal. Local pastry chef, Mayme Gretsch, has mastered this delightful Parisian dessert to pure perfection. The Earl Grey + Vanilla is my favorite, and I believe that’s what heaven must taste like. Hey Rooster General Store has partnered with Gretsch for Mother’s Day – order the delicious Mother’s Day Box online and pick-up at the shop.
5. Gold Organic-Shape Earrings by Anita Schmadtke Designs
Anita Schmadtke has introduced gold into her jewelry line. And the results are exquisite! The gold organic shape earrings are a definite show stopper that will have any woman swooning. You can also find Anita’s jewelry in East Nashville at Art & Invention or in Edgehill Village at Kore.
6. 1969 Perfume by Histoires de Parfume
“The carnal sensuality of a voluptuous bunch of spices. In the trail of this oriental gourmand, mystery is tinted with eroticism that the mythical year of 1969 evokes without a blush.” I carried this perfume at Nest years ago, and I am still obsessed. The most decadent, sensual scent I have ever come across. It’s intoxicating. And if that doesn’t say enough, it also happens to be Angelina Jolie’s favorite scent as of late.
7. Mother’s Day Gift Box by Simone LeBlanc
“The ultimate relaxing and renewing experience and it’s all for her.” Each box includes: Los Poblanos Fresh Lavender Lotion, Los Poblanos Lavender Honey Soap Bar, Los Poblanos La Rosa Soap Bar, Los Poblanos Lavender Salve, Los Poblanos Organic Bath Salts, Norden Hand Thrown Ceramic Soy Candle, Creative Women Hand Woven Bath Sheet and a Baudelaire Natural Sea Sponge.
8. Hardcover Photo Book by Artifact Uprising
Photos of loved ones are always a good Mother’s Day gift. And a book chock-full of memories is even better. A premium quality photo book, custom bound in fabric, and designed by you.
9. Halo Necklace by Consider the Wldflwrs
It’s the little things that say I love you. “Hammered and heavenly.This necklace is a perfect reminder of the love you have for that special someone.A halo of gold dangling on a 22″ chain is the charm of this necklace.”
10. Marble & Wood Cheese Board by Terrain
Beautiful marble and natural mango wood designed to be a timeless addition to your party décor. The clean lines are classic with a dash of playfulness – fitting for any home.
11. Learn to Knit Kit by Purl Soho
There is something so fulfilling about using your hands and creating something that you can wear. This is a great gift for someone wanting to learn how to knit. Inside each kit you will find 2 skeins of Purl Soho’s Super Soft Merino, a pair of birch knitting needles, a yarn needle for finishing and an Instruction Booklet.
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