Strolby – The Best Small Shops in the World

9_Round-Up by Ruthie Lindsey
Photo and Curation by Ruthie Lindsey

Have you heard of Strolby? If you not, you are in for a treat.

“Strolby is a curated e-commerce site showcasing remarkable products from the best small shops around the country”. What does that mean? It means the small brick-and-mortar scene finally has friends, really cool online friends. These friends are partnering with them, shouting from the mountain tops about their wonderful business and give them a real fighting chance in the retail scene. Strolby is on a mission to help people discover and shop online from the best small shops in the world. And most importantly, to help those shops thrive in an ever growing (tenacious) market place.

And guess what? They just launched a Nashville market!

Top Photo_Strolby Nashville
The Nashville shops include Hey Rooster General Store, Emil Erwin, Cadeau Nashville, Arcade Nashville, Ceri Hoover, Nisolo, H. & ClarkJamie and the Jones, Wilder, Scout, and Peter Nappi. A lovely mixture of gifts, fashion, home décor, and kid’s apparel. They also have a wonderful Nashville Guide created by the talented travel blogger, Lauren Greenberg with The Weekender .

6_Hey Rooster1_Cadeau Nashville
In case you didn’t notice, small shops form local culture. They also create new trends, provide jobs and give a place for the creatives in the community to show their wares. These shops are important! Without them the city lacks spirit. And yet all too often, they get lost in the shuffle – usually due to a lack of convenience or awareness.

Although Nashville shouts with a mega-phone “Shop Local!” you’d be surprised how few people actually step foot into a small shop and make a purchase. I know this from the personal experience of owning a home décor shop in Nashville. I also consult regularly with local shop owners, and the story is always the same – lots of local love, but few customers and even fewer sales. This is why Strolby is such a great company. Their mission is to bring additional exposure and customers to these local gems, making it easier for both customer and shop owner.

3_H-Clark7_Nisolo Shoes
One of my favorite things about this website is the easy navigation and the encouragement to look around and stay awhile. The vivid photography, the excellent selection of high-quality goods and the flow of the site creates a similar experience one would have if physically shopping in these stores. And that is no small feat! Strolby’s unique approach to online shopping is going to change the way retail does business. With this much thought and care, we are likely to see the war between brick-and-mortar and online stores finally end.

So, no more excuses! Put your money where your mouth is, and actually support your local shops. All your favorite Nashville goods are now just a click away.

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Writer’s Block & Decor8 e-course

Calvin and Hobbs
For the last month I have been in a rut. You could call it depression, a funk, writers block, life simply operating sideways, whatever the name it’s where I have been lately. And it’s really tough being creative when you feel half empty. My job is to be creative at the drop of hat. And as of late, I’m really okay with that hat falling to the ground and letting someone else do the song & dance. It’s really strange how the “low’s” come about in ones life. Your just strolling along, enjoying the sunshine and singing birds, and then BAM! You’ve someone how found a pothole the size of Texas and you are lying face down in dirty rain water.

Although I love winter (yes really, I love it), it seems to have an unkind affect on me. I have a feeling I hit the same pothole every January and February. It’s likely due to the lack of sunshine, or the fact that I hibernate in my cozy little house. Now that I am blogging and writing a weekly column for 12th & Broad, it’s not as easy to ignore. I’ve got work to do! I must form words, creative words. I must give new information. I must share all the happenings. But my brain is empty and I feel a bit flat. I don’t feel fancy or interesting, more clinical and practical. I’m in a rut. And I have serious writers block.
Blog BossPhoto from Blogging Your Way

Perfectionism seems to be my main source of not moving forward. I get it stuck in my head that it always needs to be “go big, or go home”. All the time, everyday. I recognize that way of thinking stops me from experiencing and sharing the little things that make life so special. I mean, who has time to be grand all the damn time. But it’s really difficult for me to mix personal and business. To share the smalls because they seem insignificant to anyone outside of my community. Instead of writing everyday on this blog, I put all my energy and perfectionism into 1 or 2 posts a week. It feels more polished, more professional. But without putting risk into my writings, it’s just a pretty (generic) block of words.

So, starting today I am challenging myself to write everyday for 30 days. Over the top design posts or insignificant happenings, I will write everyday to overcome this road block. I fear showing my true self, and yet, myself is what sets me apart. I hope that this challenge will break the long cycle that has stopped me from thriving.

My first thought when I made this decision to write everyday was “WTF AM I GOING TO WRITE?!” And then a light-bulb went off. Go back through the e-course you took from Decor8, Blogging Your Way, and refresh your mind. When I took the course last October, I was just starting the blog. Some of the topics were for when you hit blog burnout. So although they were excellent classes, I wasn’t in a place that I could truly relate. Well, the time has definitely come. And I am so thankful that I had this gem stored away for a rainy day.

My first lesson will be to listen to Holly Becker‘s podcast Blog burn out? Turn blogging into something you love again. (wish I could share, but it’s not a public podcast). I am looking forward to these wise words, and how it will reset my thinking. And hopefully tomorrow I will have something lovely to share.

If you are in dire need of inspiration, empowerment and a community of like-minded people, sign up for the next Blogging Your Way e-course. The podcasts, lessons, and homework will knock your socks off. I am really thankful for the tools and relationships this class gave me.Blogging Your Way
About Blogging Your Way 

Our classes have benefited and motivated thousands of students worldwide and will guide you to tap into your voice, goals and dreams while offering encouragement, friendship and support as you create a blog that you are proud of. You’ll walk away inspired, invigorated, loaded with fresh ideas, armed with the tools that you need to make your blog great AND you’ll have friends for life – our students are friendly, creative, supportive and they stay in touch long after class ends. 

In this class, Holly Becker explains exactly how blogging turned her dreams into a reality as she shares hundreds of important tips that she’s learned from being a pro blogger for over nine years. Becker has a massive fan following and a respected blog that is known worldwide, in addition to her three bestselling books, Decorate, Decorate Workshop and Decorate With Flowers which are each being sold in multiple languages internationally.

Whether you are new to blogging or a seasoned pro, this class more than a How To Guide and is NOT a class taught by amateurs – it is your place learn from the pros and from fellow students – this is where you can dig deep into your own desires and passions within a safe and nurturing environment.